The Ideation Process



Steven M. Johnson 7 months ago Allison Arieff is not only one of the shrsepat thinkers currently writing on design subjects, but that she has taken an outrageously courageous step of searching for, and sharing, positive trends and opportunities. Allison is no dummy, so what some might see as her pollyanna attitude is instead her hard-fought effort to keep herself from being mired in and depressed by all that is negative in this modern world.This past week, I arrived at LAX on a flight from Dalla-Fort Worth, where my knees were jammed up against the seat in front of me, and the plane was delayed for an hour for unexplained reasons in 100 degree heat at DFW. What if LAX and DFW were oases of the kind Allison describes? Perhaps after landing I would think I had died, as I walked out of the sweltering plane into a huge garden with those Koi-filled ponds!I applaud Allison's reports from the front lines of sustainability and design.

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